Mobile Value Added Services (VAS) Market to Reach US$ 141.35 Bn at a CAGR of 11.54% in 2027

Press Release

“The global mobile VAS market accounted to US$ 53.89 Bn in 2018 and is expected to grow at a CAGR of 11.54% during the forecast period 2020 – 2027, to account to US$ 141.35 Bn by 2027.”

Asia Pacific was the leading geographic market, and it is anticipated to be the highest revenue contributor throughout the forecast period. The digital engagement of the US consumer, operator investment in the LTE and fiber network upgrades, leading R&D investments, the favorable economy as well as the business environment and lastly the large scale mobile and telecommunication media convergence are the significant factors for the growth of mobile VAS market in the region. In the US, the transformation of mobile customers from connected to digital is one of the fastest in the world.

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Company Profiles

  • Airtel
  • Beeline
  • DBT Telecom FZE
  • DU United Arab Emirates
  • Mobifone
  • Mobile Telesystems
  • Mobily
  • MTN
  • Numeko Technologies
  • Omantel
  • Ooredoo
  • Orange
  • Saudi Telecom Group
  • Vodafone

Growing number of mobile subscribers to contribute in the mobile VAS market growth

The estimates from GSMA state that the total number of unique mobile subscribers across the globe would be close to 5 Bn subscribers by the end of 2017 and would further increase up to 5.7 Bn by the end of 2020. By this estimate, close to 75% of the world’s population would be subscribed to a mobile service. Further, the ubiquity of smartphones as well as high-speed connectivity has been a key driving factor for innovations in artificial intelligence and also leading to digital transformation. This factor would be key for driving the global mobile VAS market.

Saturated telecom operator market luring players for enhanced value additions that would drive the growth of mobile VAS market

Value-added services are the non-core or additional features provided by the service operators at a premium to its customers. With the rollout of 3G and 4G services in the market, the mobile value-added service has started acting as a revenue stream for the providers. Penetration of smartphones and tablets has created opportunities for the mobile value-added service providers to add new consumers and generate revenue. The telecom operators thus find an innovative way to differentiate their offerings to attract the consumers. This would provide much needed boost to the mobile VAS market in the coming years.

Solution Insights
The global mobile VAS market by solution was led by mobile infotainment segment. During the forecast period, the mobile infotainment segment for the mobile VAS market is anticipated to maintain its dominance. The Value-Added Services are provided by the telecommunication companies with an aim to improve their standard offerings and thereby spur the number of subscribers to their network. Increase in the number of subscriber spikes the average revenue per user (ARPU) value for the company. The mobile VAS market has been segmented on the basis of solution into SMS, mobile money, utility VAS, mobile infotainment, social networking, location-based services, and others.

End-User Insights

The global mobile VAS market by end-user was led by consumer segment. The roll-out of 5G services, coupled with increasing smartphone penetrations, and emerging individual as well as consumer use-cases are anticipated to lay strong platform for the growth of Mobile value-added services market. As of today, MVAS providers provision information, entertainment, and important utility services to the mobile subscribers globally. A strong drive towards data services from the consumer end has also paved the way for MVAS providers to focus on developing more data-based offerings.

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Reasons to Buy:

  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the mobile VAS market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.


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